On 27 August 2008, Sharp Corporation issued a press release that may someday be recognised as the true beginning of mankind's war against bird flu! Incorporated in its ionic air purifier, the Plasmacluster Ion Technology (more on this in a later post) has just been scientifically proven to be 99.9% effective in destroying the bird flu virus known as H5N1.
With increasing regularity, the press reminds us that bird flu is the prime suspect to cause mankind's next pandemic. Pandemic does not just sound terrifying. It is. That’s when a deadly virus turns totally global, in a very negative sense. The 1918 Spanish Flu that killed 50 million people worldwide is the worst pandemic in human history! That was blamed on the H1N1 virus which was only recently confirmed on 5 October 2005 by the World Health Organization (WHO) to be a bird flu virus.
Do I have your attention now? Is it time to PANIC?
Not just yet. "Only" 245 people infected by the H5N1 virus, as per WHO data as at 10 Sep 2008, have died since 1996 when it first surfaced in China. So what’s the fuss? The greatest nightmare for scientists monitoring the bird flu virus is to see it attain human-to-human transmission capability. As I write, there has been only one probable case of human-to-human transmission recorded in Thailand in September 2004. If indeed the much-feared virus mutation takes place, you can expect pandemonium on a global scale.
Countries around the globe are conscientiously preparing for the worse (more on this in a later post). At the individual level, we should start making preparations too.
Ok, so what’s all this got to do with Sharp’s ionic air purifier. Is it not just another ordinary ionic air purifier? Yes, it's ordinary in that it takes care of the usual stuff that we look for in an air purifier – dust, dirt, smoke, dander, pollen, cuisine and pet odours, pollutants, allergens etc. But if we can get protection from all these and more in one ionic air purifier, especially one that is a tested defense shield against a potentially deadly virus, why not? That's what Sharp is claiming, get the all-in-one package with their Plasmacluster Ion Air Purifier.
Obviously, for the value-conscious, the next logical question would be “yes, that makes a whole lot of sense but at what cost”? Sharp claims that it's at no extra cost! Sharp contends that over a 5-year period, it is cheaper than any other competing ionic air purifier. Wow, value for money sure gets my attention! But, how is this possible in this nothing-is-for-free world?
In promoting the Plasmacluster Ionic Air Purifier Model FP-N40CX, Sharp contends that it is definitely better value for money as there is no filter replacement costs for the first 5 years. At US$399, the Sharp model compares favourably against a typical competitor's ionic air purifier that may cost US$160 upfront but over 5 years cost a total of US$560 due to annual filter replacement costs of US$100 each.
If anyone has relevant numbers on Sharp and the competitors, your feedback will be much appreciated. Feel free to drop me a note if you have actual numbers.
My next step will be to learn as much as I can about the Sharp Plasmacluster Ion Technology. Especially since bird flu is still not quite at pandemic proportions.
It’ll be way too late when that hits. Personal panic does not fade. I remember my family, along with thousands of other frantic people, scrambling around town looking for the much-touted N95 face mask when the last near-pandemic scare took place in Asia. In case you have not heard, the year was 2003. The SARS (severe acute respiratory syndrome) virus originated in Asia and infected 8,096 people around the world, resulting in 774 fatalities. We all know that being well prepared is half the battle won.
Watch this space as we track exciting developments in our pursuit of safe, pure and clean air with nothing more than an ionic air purifier.
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