On 27 August 2008, Sharp Corporation issued a press release that may someday be recognised as the true beginning of mankind's war against bird flu! Incorporated in its ionic air purifier, the Plasmacluster Ion Technology (more on this in a later post) has just been scientifically proven to be 99.9% effective in eliminating the bird flu virus known as H5N1.
Every now and then, the press reminds us that bird flu is the prime suspect to cause mankind's next pandemic. Pandemic does not just sound terrifying. It is. That’s when a highly contagious and deadly virus goes global, in a very negative sense. History records for us that 50 million people may have died during the 1918 Spanish Flu pandemic! That was blamed on the H1N1 virus which was only recently confirmed on 5 October 2005 by the World Health Organization (WHO) to be a bird flu virus.
Red Alert! Time to PANIC?
Not now. WHO statistics (updated up to 10 Sep 2008) tracing back to 1996 when the H5N1 virus first surfaced in China shows a relatively low death toll of 245. So what’s the fuss? The greatest nightmare for scientists monitoring the bird flu virus is to see it attain human-to-human transmission capability. As I write, there has been only one probable case of human-to-human transmission recorded in Thailand in September 2004. Don't be surprised by the global pandemonium in the event that the dreaded virus mutation actually occurs.
Countries are conscientiously preparing for the worse (more on this in a later post). As protectors of our families and loved ones, we should start doing some homework too.
Ok, so what has the Sharp ionic air purifier to do with all this. Is it not just another ordinary ionic air purifier? Yes, it's ordinary in that it takes care of the usual stuff that we look for in an air purifier – dust, dirt, smoke, dander, pollen, cuisine and pet odours, pollutants, allergens etc. But if we can get protection from all these and more in one ionic air purifier, especially one that is a tested defense shield against a potentially deadly virus, why not? That's what Sharp is claiming, get the all-in-one package with their Plasmacluster Ion Air Purifier.
The next obvious question for the value-conscious, would be “yes, that makes a whole lot of sense but at what cost”? Sharp claims that it's at no extra cost! Sharp asserts that it is cheaper than any other ordinary ionic air purifier when measured over 5 years. Great value for our hard-earned money! But, how is this possible in this nothing-is-for-free world?
Well, in promotional materials, using the Plasmacluster Ionic Air Purifier Model FP-N40CX as the basis, Sharp contends that it is much better value for money as there is no filter replacement costs for the first 5 years. At first sight, the typical competitor's upfront cost of US$160 looks cheap compared to Sharp's US$399. But add in the annual replacement filter replacement costs of US$100 and the total outlay for the competing ionic air purifier comes to US$560.
If you have relevant data, be it on Sharp or the competitors, I would greatly appreciate your input. Do let me know if you have recent actual data.
In the meantime, I'm going to investigate intently the Sharp Plasmacluster Ion Technology. Now is the time to research, while bird flu is still not quite at pandemic proportions.
It’ll be way too late when that hits. I know. It was like a horror movie that ran for months. Paranoia abounded in crowded places even as people commuted to work on buses and MRT trains. Taxis cruised empty as stories were told of the infected travelling in them to hospital. It was near pandemonium in many Asian cities as pandemic fears took hold. The year was 2003. SARS was a much dreaded acronym. The SARS (severe acute respiratory syndrome) virus started spreading in Asia and infected 8,096 people around the world, resulting in 774 fatalities. As always, being prepared is half the battle won.
Watch this space as we track exciting developments in our pursuit of safe, pure and clean air with nothing more than an ionic air purifier.
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